5 strategies for better email marketing campaigns
When you follow these email marketing strategies, an email will become your most important channel too!
Let’s get started.
Personalize your messages
When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
2. Segment your subscribers
3. Send mobile-friendly emails
In 2012, 27% of all marketing emails were opened on a mobile device.
By 2014, that number jumped up to 42%.
Now, it’s as high as 61%!
These are huge numbers!