The newest rule of eCommerce — if you want visitors to buy
more of your products, you must get them engaged. While images can
give us an idea about how a product looks like, videos do a much
better job of engaging the user.
According to a survey from WPForms,
43% say they want to see more video content from online stores.
Not only is it
an easy and fun way to learn more about a product, It breaks
the monotony of texts, images, and other content.
From traditional television commercials in the 1960s to
today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s
no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing
provides marketers with an attractive, versatile, and extremely
shareable medium to reach their audiences. In fact, Diode Digital
recently found that
online video is a 600% more effective marketing tool than print
and direct mail combined. If your video content gets viral, your
eCommerce business will surely benefit from it.
One great thing about videos is that they build a sense of trust
with people. There is a higher chance that a visitor on your site
will turn into a purchasing customer if your product pages contain
videos of a brief description of the product – especially if you
proven trust drivers.
The fact that customers cannot touch nor examine a product
personally makes the role of visual content highly important in
their purchasing decision. Though high-quality images also do this
job to an extent, videos give a more realistic feel.
Remember this viral Dollar Shave Club video
that was uploaded on Youtube in 2012? This is the kind of video
marketing you would want to replicate! Though the video was created
with the intent of spreading brand awareness, it also helped in
This product video for eCommerce set a standard, every brand
kept writing about it, kept linking back to their website, and also
shared the video. In turn, this helped them with the backlinks,
which led the brand to its success.
The verdict — create relatable video content that puts a human
story behind digital offerings. Even Google can’t resist but rank
you on the first page.
Any video marketing content can
perfectly complement your current marketing strategy. If
you’re currently doing weekly blogs, you can convert those blogs
into a video format or even add further content in the form of
How-to blogs can be made into how-to videos. This content offers
your audience another way of engaging with you and it translates
your content into another popular format.
Planning to launch a new product? Then, consider creating a
video to show how it works.
98% of users say they’ve watched an explainer video to learn
more about a product.
93% of marketers say that an interactive video
is effective at educating consumers and is proven to increase their
watch-time by 47%. For example, if your product has a lot of
technicalities, you could choose to shoot a video from multiple
angles while someone demonstrates it, giving you the most
comprehensive understanding possible.
Aside from being a great learning tool, videos are also easy to
consume. With most people living in a fast-paced lifestyle, reading
long product descriptions or digging deep into services is already
The modern customer wants to see the product in action. How
they want to view content – whether it’s written or visual –
is one of the driving forces for companies to use video in their
Video marketing captures a wide audience from different
socioeconomic status – even the laziest ones. Make sure you
target not only the eyes but also the ears of the consumers.
Facebook generates 8 billion video views per day, which means
people are really responding to video content.
Videos are more engaging and attract people compared to
long-form blogs. They’re great at connecting with people and
helping them get to know your brand. With the right video content
and marketing strategy, your brand can spread like wildfire.
Consumers appreciate businesses who are up-to-date with the
trends because this means they are still relevant and that they
keep their fingers on the pulse of modern culture.
Additionally, videos don’t even have to be conventional these
new technologies such as live video streaming,
the ‘stories’ feature on Facebook and
Instagram, video filters, and more, you’re no
longer expected to just create simple narratives.
You can even explore virtual reality as an immersive video
experience, with 64% of marketers saying it’s been a successful
strategy for them.
When done creatively and with a purpose, video marketing can set
your eCommerce business apart from your competitors. Use the tips
provided to transform your marketing strategy and watch as you
attract more leads and generate more sales.
Emotionally charged, creative video advertising can be spread on
the Internet in a matter of days, getting millions of views. And
this is the whole point of video marketing: only the creative ones