Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform

Twitter and Nielsen detailed an expanded integration Thursday, bringing the latter’s audience measurement and outcomes cross-media solutions into the former’s video ad platform. The integration includes new subscriptions to Nielsen Ad Intel and Nielsen Media Impact, as well as expanded access to Nielsen Total Ad Ratings. The two companies said the integration will enable the…

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *