The role of personal videos in marketing and sales

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We make our judgement on the trustworthiness of a vendor very quickly. With standard emails it can be exceptionally hard to get your personality across.

With a short personal video you have facial expression and tone that can help humanize your company and build a genuine connection.

For production grade video every small factor from lighting to make-up is accounted for. For personal video it is all about being relatable, so there is no need to be hyper polished. In fact, having your co-worker wave to you in the halls or tripping while you are attempting to record your video makes you that much more “human” to the customer.

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