The Future Of Email Marketing : Emailmarketing


What does the future of email look like in a COVID-19-ridden 2020 and beyond? What is agile marketing and how does it apply to email? The answers: a report and an ebook every email marketer must have, and read.

“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison

In this article, we’ll cover the following email industry news:

  1. 2020 State Of Email – Fall edition [report]

  2. The New Email Workflow [eBook]

Let’s dive in.

[Report] 2020 State Of Email, Fall Edition

With the ongoing COVID-19 pandemic, 2020 has certainly been a year bringing a lot of change and adjustment. However, one thing remains constant – the way businesses use email to build (and maintain) relationships with customers, as well as drive and increase sales.

The use of email globally continues to grow at a steady pace with stats predicting an increase in global email users from 3.9 billion in 2019 to 4.48 billion in 2024. After all, email provides businesses with the best way to connect, give value and stay connected with their prospects and customers.

Our dear friends at Litmus have released multiple reports about the state of email throughout the years. Yet, with COVID-19 being our new reality, the company has asked over 2,000 marketers to participate in their NEW 2020 State of Email Report (Fall/Autumn edition) to reveal what’s driving their email marketing strategies and what the future of email looks like.

By getting your copy of the report, you’ll learn – 

a) how companies are cutting through the email noise by utilising personalisation;
b) strategies to overcome the common barriers to email ROI measurement and getting a leg up on the competition;
c) the ways COVID-19 impacted email in all aspects;
d) the most common obstacles in the approval process;
e) how email usage is increasing;
f) the reason behind the success of email in a COVID-19-ridden 2020… and more.

To compare how your email program and team stack up as well as how to improve your current email marketing strategy, download the 2020 State of Email Report (Fall edition) and get full access to all the insights and hands-on advice from email and digital marketing leaders.

[eBook] Agile Email Marketing: The New Email Workflow

In today’s constantly changing and evolving environment, the speed at which businesses market their products/services has become more important than ever. Yet, the entirety of the email process can feel not only overwhelming but painfully slow as well. No matter how much you want to make it more efficient, you simply might not have the time to add – and deal – with yet another thing on your email marketing plate. Cue agile email marketing and the micro-efficiencies that will help you – the email marketer – send better emails faster. 

Essentially, agile marketing is about processes, not perfection. As such, it’s about running multiple small, customer-focused campaigns to quickly learn, adapt and grow speedily without sacrificing quality. The key: keeping it simple.

Usually, 53% of brands take two or more weeks to produce a single email, according to Litmus’s 2019 State of Email Workflow. However, with the current changes and challenges brought forth by the COVID-19 pandemic, this cannot fly anymore. As hard and as painful a change can be, it is a slow process that requires patience and, above all, a well thought out strategy.

By downloading Litmus’s newly released Going Agile: The New Email Workflow ebook, you will learn – 

a) what is agile marketing;
b) how does agile marketing apply to email;
c) new agile email workflow charts;
d) why there might be resistance to adopt such a strategy;
e) small, but irresistible, ways to be agile… and more.

You can stick to your linear email marketing process, there’s nothing wrong with that. However, if you want to be more efficient and strategic about your next email and maintain a continuous cycle of optimisation, as well as pivot quickly in today’s constantly changing email environment, we recommend downloading Litmus’s Going Agile: The New Email Workflow ebook – now. 





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