Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
No dicks are allowed for at least six weeks after women have given birth—and that doesn’t just mean physical dicks. Your opinionated relatives and your unempathetic friends are also among the dicks not allowed to bother new mothers, according to a new ad from postpartum brand Frida Mom, which worked with Ryan Reynolds’ agency Maximum Effort to craft the campaign.
- Also from Ryan Reynolds: This ad is definitely, 100% a family-friendly ad for (non-alcoholic) juice and the upcoming film The Croods: A New Age. It’s certainly not an ad for Aviation Gin—nope, it’s not about adult beverages at all.
After Adweek broke the news last year that Google was planning to phase out third-party cookies, marketers have been left searching for answers about how that will affect the future of data. Concerns have been mounting that Google’s so-called Privacy Sandbox will lead to Google’s further domination of ad-tech, effectively shutting out independent ad-tech. Adweek’s programmatic editor Ronan Shields sat-in on presentations from leading Google developers on how they propose marketing attribution will take place in the world’s most popular web browser in a post-cookie Chrome.
HBO Max is finally coming to Roku on Dec. 17 after a standoff that lasted for months, meaning that the HBO app on Roku will be auto-updated to HBO Max if it’s already downloaded. Even if it’s not, the streaming service will be highlighted in two Roku Channel categories.
The Federal Trade Commission is halting attempts by larger brands to acquire smaller DTC razor brands, most recently filing a suit to stop the acquisition of Billie by Procter & Gamble—and much in the same way that Edgewell was blocked from buying Harry’s. The issue is focused on antitrust concerns, but for a reason peculiar to the industry: There are only a small number of brands attempting to compete within it, and two major legacy players.
Preventing players from edging out the competition: The FTC is aiming to retain disruption in the DTC razor space to maintain competition in the market.