Google has begun rolling out its mobile-first index, which is a direct shift to one of the most important shifts in user behaviour. The shift is not unexpected as over the past couple of years, surveys and research have revealed that mobile devices account for approximately fifty-seven percent of all traffic. This move by Google means that mobile-friendly websites will be given preference over desktop-only websites in terms of ranking. Once the index completely switches over, the mobile version of websites is going to become the primary version. In order to benefit from this development, search marketers ought to be at their most vigilant to make sure that their websites are fully optimised for mobile.
Given below are helpful tips for search engine optimisation specialists that will help them in gaining from the mobile-first age.
Observe Google’s crawl activity
When your website has switched over to the mobile-first index, you will receive a notification from Google through your Search Console. However, you need to gather more in-depth insight into the search giant’s crawl activity. If you monitor the log file data, you will be able to find out how search engine bots are accessing your website. In case you find that there is an increased activity from mobile devices than their desktop counterpart, you will have to work on making your website mobile-friendly or lose end users to the competition. Since Google performs several tests and the data you get might be inconclusive, you can hire search engine optimization services and ask the experts to keep a close watch on the activities of your website.
Develop content for mobile
Businesses with responsive websites have very little to do in preparation of the mobile-first index, but only if their content caters to a mobile audience. In case you have the same content across various devices, there is no guarantee that your site rankings will remain the same. As a matter of fact, research suggests that keyword return different results across desktop and mobile. This means that consumers expect different content on different devices. For smartphones and other mobile devices, you need to create content that helps users in achieving their objective quickly. You may integrate progressive web applications into your mobile content strategy to offer your consumers with a fast experience.
Comprehend the journey of a mobile user
On mobile devices, the attention span of the audience is even shorter than on a desktop. So, you need to have a strong understanding of micro-moment. When your audience is on a mobile device, you will basically get very short windows of opportunity to engage consumers. To make full use of this opportunity, you require a data-driven, powerful strategy, such as maybe a voice search strategy as it targets certain micro-moments. If studying consumer behaviour is too much of a task, you can engage the services of a professional SEO agency as they have the tools and experience to instantly provide you with the answers you are looking for.
Cover the technical SEO best practices
In order to prepare for the mobile-first index, you need to follow certain technical SEO best practices, which is:
- Verify that your website is a mobile site in Google Search Console by adding the robots.txt. Your site must have an “m.” in order to be a mobile site.
- Revisit metadata in order to find out if you can further optimise it for gaining higher CTR (click through rate) on mobile devices
- Carry out speed test to ensure that your mobile site is not slow. In case it is, you need to take proper action to optimise and accelerate its speed.
You can no longer delay having a mobile website. So, get in touch with expert SEO agencies and improve your ranking opportunities.