In the year 2005 Google acquired Urchin and used their software to their Google Analytics tracking. It is used for tracking and creating business plans for free. There are three different types of in Google Analytics web tracking. There are executive Google Analytics accounts, marketer (GA) accounts, and webmaster (GA accounts). You can also choose between marketing optimization and content optimization within your Google Analytics tracking account. Google Analytics offers a vast amount of data including, where in the world came from, keyword reports, search engine reports, visits, page views, direct visits (visits from search engine queries), referral visits (visits from other websites that link to you), time on the site, and more.
Google Analytics is easily integrated with Google AdWords campaigns and Google AdSense campaigns. You can track your data using conversion tracking. This is crucial to success with your campaigns.
Google Analytics is a great way to track web site hits and varies greatly from different web traffic reporting programs. I will explain each program more in detail and other ways in which they differ in part two of this article. Keep reading to follow along.