Seller feedback is one of the key ways that a retailer can improve their credibility as a good seller, as well as letting other potential buyers purchase from their website.
Buyers use the ranking to measure one seller against other sellers. If the rating is favourable or negative, buyers will not trust your business and make a purchase.
In addition to building customer trust, Amazon’s algorithms consider Seller Feedback rating to assess your success – and whether your products should be more or less noticeable.
Hence ratings play an important role.
Read the full post about the tips to improve the seller ratings on Amazon.