You can avoid costly mistakes with your A/B testing if you know what to prioritize. Here are some things to do and keep in mind as you begin.
Test Your Most Profitable Pages First – Start where the money is. Begin testing on the pages that bring you the most traffic and the most money to build on that success.
Assign A/B Testing to a Single Person – Give one person on your team the responsibility of A/B testing management, implementation, monitoring and reporting. The term “too many cooks in the kitchen” definitely applies to A/B testing. Keep things simple and empower a single person to handle these aspects.
Don’t Forget About Mobile – Perform A/B tests on both mobile and desktop. Results for mobile can be 180 degrees off from results you see on desktop. What works for one doesn’t necessarily work for the other.
Start Big – Begin by testing the larger elements on your pages; hero images, purchase buttons, product descriptions. Don’t get bogged down with testing the smaller elements until you’ve tested the larger elements and improved those first.
Test a Single Element At a Time – Select one element at a time to test, otherwise your results are going to be skewed and you won’t be able to determine what elements that are being tested are effecting the page.
Our team has a lot of experience in A/B testing to determine the most profitable outcome for automotive eCommerce websites. If you’re ready to get the absolute most out of your website, contact us and we will be happy to assist you.