7. Guide Visitors to Relevant Pages
So far, we’ve looked at how you can leverage popups to recruit volunteers and drive more donations.
Now let’s look at one more use case that might benefit certain organizations:
Guiding visitors to pages of interest.
Rather than redirecting visitors to a donation page and nudging them to take action, as seen above with donations, the goal here is to redirect visitors to a page that might be of interest to a certain segment of your audience.
Let me illustrate with an example.
Lake District National Park is a popular vacation destination in Cumbria, England, known for its glacial ribbon lakes, rugged fell mountains and historic literary associations.
At the time of writing, we’re in the grip of the COVID-19 pandemic. Given the popularity of the Lake District National Park, the organization is using a popup to inform visitors of its response.
First, by using a nonintrusive teaser that urges visitors to “Stay at home. Protect the NHS. Save lives.”